Analisis dampak kepercayaan merek dan persepsi kualitas pada putusan belanja mobil merek Toyota

Dian, Imami Mashuri and Nur, Wulan Intan Palupi and Achmad, Yoki Febrima (2024) Analisis dampak kepercayaan merek dan persepsi kualitas pada putusan belanja mobil merek Toyota. Jurnal Ekonomi Bisnis Manajemen Akuntansi (JEBISMA), 1 (3): 1. pp. 1-10. ISSN 3030-9743

[thumbnail of 3030-9743_1_3_2024-1.pdf] Text
3030-9743_1_3_2024-1.pdf - Published Version
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (405kB)

Abstract

The aim of this study is to investigate the influence of brand trust and perceived quality on the purchasing decisions of consumers who choose Toyota cars. This research uses a population consist-ing of all customers who purchased Toyota cars from official deal-ers located in Kudus, Jepara and Pati Regencies. Researchers took a sample of 97 people from this population. There are two types of data sources used in this research, namely secondary and primary data. By distributing closed questionnaires to respondents, re-searchers will obtain primary data in this research. Meanwhile, secondary data was obtained from relevant sources. The data un-derwent analysis employing the multiple linear regression tech-nique facilitated by the SPSS software. To test the hypothesis, researchers used simultaneous tests, partial tests, and coefficient of determination. The research results show that brand trust and per-ceived quality together have significant and a positive influence on the purchasing decisions of consumers who choose Toyota cars. Separately, the trustworthiness of a brand and the perceived quality of its products play a significant role in shaping choices when making a purchase.

Item Type: Article
Uncontrolled Keywords: Brand trust, Percieved quality, Purchase decission, Toyota Car, Consumer behavior, Product quality, Brand name products
Subjects: Economics and Business
Economics and Business > Consumer Affairs
Depositing User: Rizki Ismail Hidayat
Date Deposited: 18 Oct 2024 06:25
Last Modified: 18 Oct 2024 06:25
URI: https://karya.brin.go.id/id/eprint/50078

Actions (login required)

View Item
View Item