Pengaruh citra merek terhadap minat masyarakat untuk membeli produk tabungan syariah di BTM Dinar Nasyiah 01 Bojonegoro

The objective of this research is to assess both the partial and overall impact of brand image on the public's interest in saving with Sharia savings products at KSPPS BTM Dinar Nasyiah 1 Bojonegoro. The study's population includes all participants of BTM Dinar Nasyiah 1. The sample of 100 respondents was selected using a purposive sampling method. The data were primary, collected through questionnaires distributed to respondents. Data processing was conducted using SPSS with a simple linear analysis approach. The findings reveal that brand image positively and significantly affects community interest. The management should focus more on enhancing the brand image of the Sharia savings product to boost sales.