Mulyani, Mulyani and I, Ketut Budiyadnya and Wajhi, Syifa Wahusnul Khatimah and Laella, Laella (2024) Comprehensive analysis of eat me sweet feasibility: from consumer needs to socio-economic impact. Researcher Academy Innovation Data Analysis (RAIDA), 1 (1): 6. pp. 39-46. ISSN 3063-1092
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Abstract
Objective: This study evaluates the feasibility of introducing Ice Watermelon Milk in the food and beverage sector, focusing on consumer preferences, market dynamics, and potential health benefits to provide insights for sustainable business strategies.
Methods: A mixed-methods approach was utilized, incorporating field surveys and interviews in Mataram City to gather primary data on consumer preferences and purchasing patterns. Secondary data from scholarly journals and industry reports supplemented this analysis of market trends and regulatory requirements. The study employed quantitative analysis for financial projections and qualitative analysis for market segmentation and SWOT evaluation.
Results: Findings indicate strong consumer preference for fresh, natural products with unique taste profiles, particularly in hot weather. A competitive selling price, determined through cost-plus pricing, balances affordability and profitability. Projected sales underscore the product’s market acceptance. The study highlights the importance of strategic partnerships and effective marketing strategies in enhancing brand visibility and consumer engagement.
Novelty: This research introduces Ice Watermelon Milk as an innovative product, combining the refreshing qualities of watermelon with the creamy texture of milk, catering to modern consumers' health-conscious and sensory preferences. It identifies a market gap and potential for product differentiation in the beverage industry.
Implications of the Research: The findings offer valuable insights for entrepreneurs and industry participants on optimizing product development and marketing strategies. By emphasizing consumer preferences and sustainability, this research contributes to the broader discourse on innovative product offerings in the food and beverage industry, promoting economic and social benefits.
Item Type: | Article |
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Uncontrolled Keywords: | Ice watermelon milk, Food and beverage innovation, Consumer preferences, Sustainable business strategies, Food preferences, Sustainability, Consumer satisfaction |
Subjects: | Problem Solving Information for State & Local Governments > Economic & Community Development Economics and Business > Domestic Commerce, Marketing, & Economics Economics and Business > Consumer Affairs |
Depositing User: | Hestianna Nurcahyani |
Date Deposited: | 19 Oct 2024 08:54 |
Last Modified: | 19 Oct 2024 08:54 |
URI: | https://karya.brin.go.id/id/eprint/49812 |