Impact analysis of investment literacy, peer influence, and demographic of respondents on the focus of the ESG factors by millennial investors in Indonesia

The development of the idea of sustainability to aid in reversing environmental harm has entered the financial industry as a result of the rising prevalence of global challenges in the form of the ESG stock index. The burden of obligation to advance and uphold the notion of sustainability falls on the millennial generation, which is quite unaccustomed to this problem. Additionally, millennials significantly impact the development of the financial industry, being the largest generation and the majority of investors in Indonesia. For investment regulators, there is a connection between the millennial generation’s willingness to participate in sustainability initiatives and their involvement in the financial industry, particularly in investing. Regulators must be aware of the requirements that millennial investors in Indonesia are now looking for, though, if they want to draw in more of them. Cross tabulation was used in this study to identify the ESG criteria that the millennial generation is most interested in, followed by multinomial logistic regression to identify the factors that significantly affect the choice of ESG criterion. The findings of this study also demonstrate that millennial investors in Indonesia are now extremely interested in corporate governance standards, and peer influence plays a significant role in investor interest.