Factors affecting behavioral intention and use of disruptive digital health application during Covid-19 pandemic

Among the Internet of Things (IoT). a digital health application (DHA) is a form of disruptive health technology service that is aimed towards enhancing people’s health. During the Covid-19 pandemic. the usage of DHA in Indonesia has become beneficial. Although usage has increased. customer acceptance of technology remains a barrier. This study aims to investigate 1) factors affecting behavioral intention and use of DHA by using the technology acceptance model (TAM) consisting of perceived ease-ofuse; perceived usefulness; attitude. 2) moderating effect of trust toward behavioral intention and actual use. and 3) moderating effect of price value toward attitude and behavioral intention. Through online questionnaires. we use descriptive analysis and structural equation model (SEM) with 204 DHA consumers in Indonesia. The study found that the intention and actual use of DHA are affected by perceived ease of use. usefulness. and attitude. The most significant factor affecting the intention and use of DHA is perceived ease of use. In addition. trust moderates the positive relationship between behavioral intention and actual use. However. price value does not moderate the relationship between attitude and behavioral intention. The government and DHA providers can elaborate on these findings to maximize the actual use of DHA in Indonesia. One important consideration is that the DHA providers should make the application easy to use. useful. and trustable. This paper contains the results. discussion. and recommendations for future research.