The effect of product quality and service quality, customer satisfaction on customer loyalty

Lucinda, Gratia Ambarita and Permata, Ratu Sekarningsih and Yulimah, Hening Swastika Lestari and Vania, Olivia (2023) The effect of product quality and service quality, customer satisfaction on customer loyalty. Indonesian Marketing Journal, 3 (1): 3. pp. 21-33. ISSN 2776-6004

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Abstract

The purpose of this study was to determine the effect of porduct quality, service, and custumer satisfaction on consumer loyalty. The method used is descriptive quantitative method. Data obtained by distributing questionnaires to the general public with 87 samples. The result showed taht product quality had no effect on consumer loyalty, service quality had a significant positive effect on consumer loyalty of the F test show that all the independent variables in this study simultaneously affect consumer loyalty by 84.4%.

Item Type: Article
Additional Information: Validated by Sri Wulan
Uncontrolled Keywords: Product quality, Customer satisfaction, Consumer loyalty, Customer loyalty, Consumer satisfaction
Subjects: Economics and Business > Domestic Commerce, Marketing, & Economics
Economics and Business > Consumer Affairs
Depositing User: Djaenudin djae Mohamad
Date Deposited: 23 Feb 2024 02:28
Last Modified: 23 Feb 2024 02:28
URI: https://karya.brin.go.id/id/eprint/32377

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