The effect of digital tourism on the Instagram platform on interest in visiting Batu Katak ecotourism (Case study @visitbatukatak

Muhammad, Rizki Lubis and Ikhlas, Ramadhan and Junita, Zendrato and Anggita, Damanik and Desy, Rotua Simbolon and Ridha, Siregar (2023) The effect of digital tourism on the Instagram platform on interest in visiting Batu Katak ecotourism (Case study @visitbatukatak. In: Proceeding Book The International Hospitality Entrepreneurship and Innovation Conference.

[thumbnail of 2962-6668_2_1_2023-43.pdf]
Preview
Text
2962-6668_2_1_2023-43.pdf - Published Version

Download (751kB) | Preview
Official URL: https://inheic.com/

Abstract

The advancement of digital media in today's period can be observed in the ease of accessing anything over the internet, and social media, such as Instagram, is one of the intermediates that plays an essential part in the tourism business. The present trend of Digital Tourism indirectly educates individuals and helps them adapt to technology advancements. Sharing information on Instagram can lead to travel intents and affect travel decisions. The goal of this study was to see if Instagram social media has any effect on interest in visiting Batu Katak Ecotourism. This sort of research employs quantitative methods, data collection strategies such as questionnaire distribution, and a sample size of 30 respondents. SPSS analytical techniques are used in data processing. According to the findings of this study, the Batu Katak Ecotourism Instagram social media has a major impact on the decision of interest in attending tours. The variable Digital Tourism Interest in Visiting has a 76.2% effect, while the remaining 23.8% is influenced by variables outside of the research.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Digital Tourism, Promotion, An interest in visiting.
Subjects: Computers, Control & Information Theory > Applications Software
Urban & Regional Technology & Development > Recreation
Economics and Business > International Commerce, Marketing, & Economics
Depositing User: - Anneke -
Date Deposited: 16 Nov 2023 04:03
Last Modified: 16 Nov 2023 04:03
URI: https://karya.brin.go.id/id/eprint/24361

Actions (login required)

View Item
View Item