The effect of digital tourism on the Instagram platform on interest in visiting Batu Katak ecotourism (Case study @visitbatukatak

The advancement of digital media in today's period can be observed in the ease of accessing anything over the internet, and social media, such as Instagram, is one of the intermediates that plays an essential part in the tourism business. The present trend of Digital Tourism indirectly educates individuals and helps them adapt to technology advancements. Sharing information on Instagram can lead to travel intents and affect travel decisions. The goal of this study was to see if Instagram social media has any effect on interest in visiting Batu Katak Ecotourism. This sort of research employs quantitative methods, data collection strategies such as questionnaire distribution, and a sample size of 30 respondents. SPSS analytical techniques are used in data processing. According to the findings of this study, the Batu Katak Ecotourism Instagram social media has a major impact on the decision of interest in attending tours. The variable Digital Tourism Interest in Visiting has a 76.2% effect, while the remaining 23.8% is influenced by variables outside of the research.