Influence of online reviews on room booking intention at Pullman Bali Legian Beach

This reseacrh was conducted to determine how online reviews affect room booking intention at Pullman Bali Legian Beach hotel. A quantitative approach to analyze the response of 150 respondents who have read online reviews about Pullman Bali Legian Beach using a method namely simple linear regression analysis. The outcome of this study found out online reviews possess a significant impact on room booking intention at Pullman Bali Legian Beach, which is verified by the result of the tcount number > ttable value, namely ( 11.720> 0.163) which has a significance value of α < 0.05, value (0.000 < 0.05. The sequence of online review dimensions starting from the most influential is timeliness, volume, usefulness of online reviews, comprehensiveness, valence (positive), and valence (negative). The coefficient of determination test results show that the value of r square is 0.481, this shows that the room booking intention variable can be defined by the online review variable as much as 48.1%. The remaining 51.9% are then due to other variables not used in this study.