Ni Made, Riska Nathania and I Nyoman, Sukana Sabudi and Putu, Diah Sastri Pitanatri (2023) The influence of promotion through Instagram on purchase intention at The Trans Resort Bali. In: Proceeding Book The International Hospitality Entrepreneurship and Innovation Conference.
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Abstract
This research is used as an early stage before continuing comprehensive research. This study distributed questionnaires to 30 respondents containing 12 statement items regarding the influence of promotion through Instagram on purchase intention at The Trans Resort Bali to carry out instrument tests, namely validity and reliability tests to see this research can be valid and reliable to continue further research. The validity test result of the promotion by Instagram variable and purchase intention variable are 0.855 for the largest and 0.685 for the smallest, the validity test results can be declared valid because they are greater than r table of 0.197. The reliability test result state that the average value of Cronbach's alpha of the Promotion Through Instagram (X) variable is 0.904 and Purchase Interest is 0.835, these results are said to be reliable because they exceed 0.6.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | Promotion, Instagram, Purchase intention. |
| Subjects: | Communication Economics and Business Economics and Business > International Commerce, Marketing, & Economics |
| Depositing User: | - Anneke - |
| Date Deposited: | 16 Nov 2023 02:18 |
| Last Modified: | 16 Nov 2023 02:18 |
| URI: | https://karya.brin.go.id/id/eprint/24316 |
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