Entrepreneurial perspective towards sport center business (case study in Gen Z in millennial era)

I Komang, Bintang Tri Wiguna and Putu, Ricky Danendra and Ni Desak, Made Diwyarthi and Ni Nyoman, Sukerti (2023) Entrepreneurial perspective towards sport center business (case study in Gen Z in millennial era). In: Proceeding Book The International Hospitality Entrepreneurship and Innovation Conference.

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The purpose of this research is to analyzes the sport center business as part of entrepreneurship, as generation Z in the millennial era. This is a descriptive research with qualitative approach. The sample are the owners of sport center business. The data was collected by observation, documentation and interview. The data analysis technique used was data reduction, display the data, and verification. The method used is SWOT analyses, a how-to and case study based on the experience of managing a sport center business. The results show that health service and sports center businesses are important for promoting a healthy lifestyle and well-being, with increasing demand due to rising health awareness. This has attracted Gen Z's interest in starting businesses in these industries. The sport center business has a positive prospect in the future, as fitness has become a lifestyle goal among the millennial and Gen Z generations who make up the largest part of society.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Business, Center, Entrepreneurial, Sport, Perspective
Subjects: Economics and Business
Economics and Business > International Commerce, Marketing, & Economics
Depositing User: - Annisa -
Date Deposited: 16 Nov 2023 02:09
Last Modified: 16 Nov 2023 02:09
URI: https://karya.brin.go.id/id/eprint/24313

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