Entrepreneurial perspective towards sport center business (case study in Gen Z in millennial era)

The purpose of this research is to analyzes the sport center business as part of entrepreneurship, as generation Z in the millennial era. This is a descriptive research with qualitative approach. The sample are the owners of sport center business. The data was collected by observation, documentation and interview. The data analysis technique used was data reduction, display the data, and verification. The method used is SWOT analyses, a how-to and case study based on the experience of managing a sport center business. The results show that health service and sports center businesses are important for promoting a healthy lifestyle and well-being, with increasing demand due to rising health awareness. This has attracted Gen Z's interest in starting businesses in these industries. The sport center business has a positive prospect in the future, as fitness has become a lifestyle goal among the millennial and Gen Z generations who make up the largest part of society.