The influence of Tiktok social media on domestic tourists' visiting interest to Labuan Bajo

Social media plays a role in helping tourists get a voice or direction in a tourism community in this case, being able to take away the power of a company that initially could control what they want to write in the mass media, now tourists or consumers can explain their experiences with being free on social media. As a social media that is in great demand, Tiktok provides a lot of content about tourist destinations, namely Labuan Bajo. This study aims to determine the effect of social media Tiktok on the interest of domestic tourists visiting Labuan Bajo. Quantitative is the choice of this study using accidental sampling technique with a total of 125 respondents. The data analysis technique used is the Simple Linear Regression Test. Based on the tests, the result of this research is the social media tiktok has a positive influence on tourist interest in the "quite influential" category.