SWOT analysis in the gaming business (Case study of the game boosting services)

The aim of this article is to perform a SWOT analysis on game boosting services as a gaming business. While game boosting services are a recent development in the gaming industry, they have experienced a swift expansion. The method utilized in this analysis involves a mixture of interviews, observations, and literature reviews, and the sample population is composed of Gen Z individuals who have a fondness for playing games. The findings indicated that online game boosting is a profitable business with a bright future ahead. Arcadia Joki's service with Honkai Impact 3 game presents a notable opportunity due to the continuously expanding market share of gamers and the relatively low number of online game jockey service providers in the market. However, the service is also confronted with threats in the form of numerous competitors offering similar online game jockey services, both in the first and second versions.