International tourist preference travelled to Labuan Bajo

Increasing tourist visits to a tourist attraction must certainly be adjusted to the availability of tourist products. For this reason, tourism stakeholders should know what tourists are interested in or known as tourist preferences. This study aims to determine the preferences of foreign tourists when traveling to Labuan Bajo. The data analysis technique used is quantitative descriptive with conjoint analysis and using Likert scale measuring instruments to measure traveler preferences. Respondents were determined by purposive sampling technique which was 90 foreign tourists. The preferences of foreign tourists in traveling to Labuan Bajo are divided into several preferences, including: attractions that are of interest are natural attractions with a utility value of (0,057), in preference amenities that are more desirable are villas with a utility value of (0,116) in preference activities that are more in demand are water tourism activities with a utility value of (0,081), in accessibility preferences that are more desirable are the presence of social media as access to information with a utility value of (0,087), in preferences accommodation facilities that are more desirable are accommodations with luxurious facilities with a utility value of (0,018) and on souvenir preference tourists are more interested in woven fabrics typical of Labuan Bajo with a utility value of (0,112).