Introducing "business by experience" as a new strategy to increase innovation Indonesian tourism

Indonesia has enormous potential to become the center of world tourism with a very diverse natural wealth with different traditions. This makes Indonesia has a more competitive advantage than others. However, according to statistics from world tourism, Indonesia is still not a top tier country with the popular travel countries. Indonesia is still under the United States, South Korea, Japan, and even India. This of course raises a question mark, why is Indonesia still below their tourism level? This study describes how Japan dominates the share of the global tourism market, which was then adapted by South Korea through the Korean Wave. The results show that the two countries are very focused on providing "experience" which has an impact on the country's tourism level.