The admiration of Muslim tourists in Palembang: halal tour and social media in Japan

The purpose of this study is to examine that halal tourism focuses more on the concept of Islamic tourism by providing halal products, not only enjoyed by Muslim tourists, but also enjoyed by non-Muslim tourists. Halal tourism is one of the right solutions to create a pleasant holiday experience for families while being safe from negative influences that are often encountered in entertainment places when traveling. This research method uses quantitative data types. This research data was obtained from questionnaire answers obtained from consumers of travel tour service providers who visited Japan in Palembang City using Primary data sources. The primary data in this study is the result of filling out a questionnaire by respondents, namely consumers of travel tour service providers who visit Japan in Palembang City. The results of this study show that cultural factors measured by halal tour and social media variables are promotional factors that can be measured appropriately, so this study uses halal tour variables and Social Media has the result of affecting the decision to travel to Japan, which in fact is not a Muslim country, but judging from these indicators Japan is more of a tourist destination for Muslim communities in the city of Palembang.