Items where Author is "Ratih, Haristiyanti"
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Ratih, Haristiyanti and Rohmat, Dwi Jatmiko and Yulist, Rima Fiandari (2023) Purchase intention as mediation: SOR model of hedonic lifestyle and word of mouth on purchase behavior. Business Innovation Management and Entrepreneurship, 2 (2): 5. pp. 135-148. ISSN 3021-8292