Items where Author is "Ratih, Haristiyanti"

Ratih, Haristiyanti and Rohmat, Dwi Jatmiko and Yulist, Rima Fiandari (2023) Purchase intention as mediation: SOR model of hedonic lifestyle and word of mouth on purchase behavior. Business Innovation Management and Entrepreneurship, 2 (2): 5. pp. 135-148. ISSN 3021-8292