Economic Valuation and the Determinants of Demand Factors of Bandung Strawberry Agrotourism, West Java, Indonesia

Strawberry agrotourism is the most extensive strawberry farming in Bandung, West Java. This agrotourism has the potential for nature, tourism, conservation, and regional economic potential. This research aims to identify the characteristics and assessment of visitors, identify factors influencing tourism demand, and estimate the value of the agrotourism economy. The economic value is analyzed using the method of TCM (Travel Cost Method). This method is calculated based on total consumer surplus, travel cost coefficient, and respondent visits. The average travel cost incurred by 379 respondents during the trip is IDR. 413,699, and the total cost of the entire journey is IDR.156,792,000. The surplus of consumer visits is IDR. 12,670, and the individual consumer surplus visits are IDR.33. The economic value generated for one year is IDR. 237,600. The factors that influence the demand are income, distance, and time to know the location. At the same time, the factors that do not affect the market are travel cost, education, number of dependents in the family, gender, and age of visitors