Penilaian Ekowisata Mangrovesari di Kabupaten Brebes melalui Studi Kelayakan serta Perumusan Strategi Pengembangannya

The potential for tourism utilization in Indonesia's coastal areas is relatively high considering its geographical location, supported by its coastline and natural vegetation. Ecotourism in coastal areas needs sustainable development planning and strategies to prevent a decrease in environmental quality. This study aims to assess feasibility, analyze potential, and determine priority strategies for the development of Mangrovesari ecotourism in the Brebes Regency. This research was conducted based on quantitative-descriptive analysis through several methods. The feasibility assessment of ecotourism development was carried out using Analisis Daerah Operasi Objek dan Daya Tarik Wisata Alam (ADO ODTWA) methods, the potential analysis was carried out using the Strength, Weakness, Opportunity, Threat (SWOT) methods, while the determination of priority strategies was obtained through the results of the Internal Factor Analysis Strategy-External Factor Analysis Strategy (IFAS-EFAS). Based on the ADO ODTWA analysis, Mangrovesari ecotourism deserves to be further developed with a value of 80%. The potential and strategy of Mangrovesari ecotourism development have been described in the SWOT matrix. The results of the IFAS-EFAS analysis show coordinates (0.710; 0.110) with position in quadrant I, which means that the Strength-Opportunity (SO) strategy was chosen to be a priority strategy for the development of Mangrovesari ecotourism. The SO strategy is carried out through optimization and improvement of the quality of tourist attractions, increased accessibility, increased cooperation for the implementation of tourism development plans, optimization of information media, as well as capacity building and community involvement