Analisis Efektivitas Diseminasi Inovasi Pertanian Komoditas Bawang Merah (Studi Kasus: Tiga Daerah Sentra Produksi Bawang Merah di Indonesia)

In 2021, shallot production in Indonesia reached 2,004.59 thousand tons. Shallots have many properties for human health, but farmers have not fully used agricultural innovations. The adoption of agricultural innovations and technologies for shallot commodities has a crucial role in increasing shallot productivity, welfare, and food security, especially for farmers in the regions. This study aimed to assess the effect of the dissemination of agricultural innovations on shallot commodities applied in three shallot production centers (West Java, Central Java, and West Sumatra). The research methods used were a combination of quantitative method that analyzed using structural equation modelling - partial least square (SEM-PLS) and qualitative method that analyzed through literature studies and interviews. The research respondents were 93 shallot farmers in the three research locations. The research variables consisted of independent variables, namely sources, messages, channels, and recipients, while the dependent variables were output and initial impact. The research findings stated that the output variable directly had a significant effect on the initial impact variable. The message and recipient variables had a direct and significant influence on the output variable. Meanwhile, the message and recipient variables indirectly had a significant effect on the initial impact variable. These conditions showed that technological excellence, technology suitability to needs, informal education, farmer capacity, adoption rate, and increased farm productivity increased the income and resilience of respondent farmers and accelerated the diffusion of agricultural technology innovations to shallot commodity farmers.