The strategic business analysis using pestel and porter’s five forces model (a study about 德州美墨炸雞 rangers fried chicken Taipei-Taiwan)

Yeni, Nurfauziyah and Zulvia, Khalid (2024) The strategic business analysis using pestel and porter’s five forces model (a study about 德州美墨炸雞 rangers fried chicken Taipei-Taiwan). Jurnal Ekonomi Bisnis Manajemen Akuntansi (JEBISMA), 2 (1): 9. pp. 1-8. ISSN 3030-9743

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Abstract

This study is a quantitative study by analyzing The Strategic Business Analysis Using Pestel And Porter’s Five Forces Model (A Study About 德州美墨炸雞 Rangers Fried Chicken Taipei-Taiwan), using PESTEL analysis and Porter's Five Forces model with a qualitative approach. The results show that economic stability, technological developments, and changes in consumer preferences provide opportunities and challenges. The tight competition in the fast food restaurant industry is characterized by the presence of international and local players. Adaptive and innovative strategies are needed to maintain competitiveness, including improving product quality, diversifying menus, and adopting the latest technology.

Item Type: Article
Uncontrolled Keywords: PESTEL analysis, Porter's five forces, Business strategy, Business Planning, Management research, Food Industry
Subjects: Economics and Business > Foreign Industry Economic Development
Economics and Business > Foreign Business & Economics
Divisions: BATAN > Biro Umum
IPTEK > BATAN > Biro Umum
Depositing User: Hestianna Nurcahyani
Date Deposited: 19 Oct 2024 22:17
Last Modified: 19 Oct 2024 22:17
URI: https://karya.brin.go.id/id/eprint/49999

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