Exploring (Thai Heart Restaurant’s) business strategy in Taipei through SWOT and PESTEL analysis

Zulvia, Khalid and Sara, Aulia Fitri (2024) Exploring (Thai Heart Restaurant’s) business strategy in Taipei through SWOT and PESTEL analysis. Jurnal Ekonomi Bisnis Manajemen Akuntansi (JEBISMA), 2 (1): 8. pp. 1-8. ISSN 3030-9743

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Abstract

This study Explores the business strategy of (Thai Heart Restaurant) in Taipei through comprehensive SWOT and PESTEL analysis. By Evaluating the Restaurant's strengths, weaknesses, opportunities, and threats, along with the Political, economic, social, technological, environmental, and legal factors influencing its operations, the research aims to provide a detailed understanding of the strategic positioning and competitive landscape. The Findings Highlight key areas for improvement and potential growth avenues, offering valuable insights for stakeholders to enhance the restaurant's market presence and overall performance in the dynamic Taiwanese culinary market through.

Item Type: Article
Uncontrolled Keywords: Business strategy, SWOT analysis, PESTEL analysis, Business planning, Marketing techniques
Subjects: Economics and Business > Foreign Industry Economic Development
Economics and Business > Foreign Business & Economics
Depositing User: Hestianna Nurcahyani
Date Deposited: 19 Oct 2024 22:15
Last Modified: 19 Oct 2024 22:15
URI: https://karya.brin.go.id/id/eprint/49996

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