Nabilah, Nabilah and Zulvia, Khalid (2024) The analysis of strategic business about rangers fried chicken in Taipei, Taiwan. Jurnal Ekonomi Bisnis Manajemen Akuntansi (JEBISMA), 2 (1): 1. pp. 1-8. ISSN 3030-9743
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Abstract
This study uses SWOT analysis and Porter's five forces model to analyze the strategic environment of 德州美墨炸雞 Rangers Fried Chicken (RFC) in Taipei, Taiwan. The study aims to evaluate the internal and external factors of RFC and provide insights into RFC's competitiveness in the Taiwanese fast food market. The results not only highlight RFC's strengths such as strong brand, product quality and service system, but also significant challenges such as intense competition and changing consumer preferences. The study provides strategic recommendations to enhance RFC's competitive advantage and ensure long-term sustainability.
Item Type: | Article |
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Uncontrolled Keywords: | Business strategy, Business process management, Product life cycle, SWOT analysis, Porter’s five forces, Business planning, Product management, Market strategy |
Subjects: | Economics and Business > Foreign Industry Economic Development Economics and Business > Foreign Business & Economics |
Depositing User: | Hestianna Nurcahyani |
Date Deposited: | 19 Oct 2024 21:55 |
Last Modified: | 19 Oct 2024 21:55 |
URI: | https://karya.brin.go.id/id/eprint/49972 |