The analysis of strategic business about rangers fried chicken in Taipei, Taiwan

Nabilah, Nabilah and Zulvia, Khalid (2024) The analysis of strategic business about rangers fried chicken in Taipei, Taiwan. Jurnal Ekonomi Bisnis Manajemen Akuntansi (JEBISMA), 2 (1): 1. pp. 1-8. ISSN 3030-9743

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Abstract

This study uses SWOT analysis and Porter's five forces model to analyze the strategic environment of 德州美墨炸雞 Rangers Fried Chicken (RFC) in Taipei, Taiwan. The study aims to evaluate the internal and external factors of RFC and provide insights into RFC's competitiveness in the Taiwanese fast food market. The results not only highlight RFC's strengths such as strong brand, product quality and service system, but also significant challenges such as intense competition and changing consumer preferences. The study provides strategic recommendations to enhance RFC's competitive advantage and ensure long-term sustainability.

Item Type: Article
Uncontrolled Keywords: Business strategy, Business process management, Product life cycle, SWOT analysis, Porter’s five forces, Business planning, Product management, Market strategy
Subjects: Economics and Business > Foreign Industry Economic Development
Economics and Business > Foreign Business & Economics
Depositing User: Hestianna Nurcahyani
Date Deposited: 19 Oct 2024 21:55
Last Modified: 19 Oct 2024 21:55
URI: https://karya.brin.go.id/id/eprint/49972

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