The influence of brand love and brand trust on repurchase intention through consumer satisfaction of Indomie products in Pekanbaru City

Nurul, Fadilla Kennedy and Gatot, Wijayanto and Aida, Nursanti (2024) The influence of brand love and brand trust on repurchase intention through consumer satisfaction of Indomie products in Pekanbaru City. InJEBA : International Journal of Economics, Business and Accounting, 2 (2): 3. pp. 156-170. ISSN 3032-3754

[thumbnail of 3032-3754_2_2_2024-3.pdf] Text
3032-3754_2_2_2024-3.pdf - Published Version
Available under License Creative Commons Attribution Share Alike.

Download (761kB)

Abstract

This study was conducted to determine the effect of Brand Love and Brand Trust on Repurchase Intention through Consumer Satisfaction of Indomie products in Pekanbaru City. The population in this study are consumers who know and have bought Indomie products. In sampling using nonprobability sampling with purposive sampling technique so that a sample of 114 respondents was obtained. The data analysis method uses Structural Equation Modeling (SEM) with the SmartPLS version 4 program. The results showed that Brand Love and Brand Trust affect the Consumer Satisfaction of Indomie products in Pekanbaru City. Brand Love and Brand Trust affect Repurchase Intention in Indomie products in Pekanbaru City. Consumer Satisfaction affects Repurchase Intention in Indomie products in Pekanbaru City. Brand Love and Brand Trust affect Repurchase Intention through Consumer Satisfaction of Indomie products in Pekanbaru City.

Item Type: Article
Uncontrolled Keywords: Brand love, Brand trust, Repurchase intention, Consumer satisfaction, Brand preferences, Prosocial behavior, Consumer attitudes
Subjects: Problem Solving Information for State & Local Governments > Economic & Community Development
Economics and Business > Domestic Commerce, Marketing, & Economics
Depositing User: Wisna Romdona
Date Deposited: 16 Oct 2024 14:50
Last Modified: 16 Oct 2024 14:50
URI: https://karya.brin.go.id/id/eprint/49940

Actions (login required)

View Item
View Item