The influence of product quality and price towards loyalty with customer satisfaction as a mediator

Raynaldi, Ihza Pratama and Rohmat, Dwi Jatmiko and Ardik, Praharjo (2023) The influence of product quality and price towards loyalty with customer satisfaction as a mediator. Business Innovation Management and Entrepreneurship Journal (BIMANTARA), 2 (1): 5. pp. 61-76. ISSN 3063-0991

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Abstract

This study aims to examine the effect of product quality and price on customer loyalty and satisfaction as a mediator in studies on jogger pants consumers in Kenszolla. This data was obtained through an online survey using a Google form on 384 respondents using a purposive sampling technique on consumers of Kenszolla Jogger Pants. Path analysis shows that product quality has a positive and significant effect on customer loyalty, perceived price suitability has a positive and significant effect on customer loyalty, product quality has a positive and significant effect on customer satisfaction, perceived price suitability has a positive and significant effect on customer satisfaction, customer satisfaction has a positive effect and significant to customer loyalty. The Sobel test shows that customer satisfaction can mediate product quality on customer loyalty, and customer satisfaction can mediate price on customer loyalty.

Item Type: Article
Uncontrolled Keywords: Customer loyalty, Customer satisfaction, Price, Product quality, Costumer satisfaction
Subjects: Administration & Management
Economics and Business
Depositing User: Rizki Ismail Hidayat
Date Deposited: 17 Oct 2024 10:22
Last Modified: 17 Oct 2024 10:22
URI: https://karya.brin.go.id/id/eprint/49644

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