Students’ perception on business in digital era

This research aimed to analyze the students’ perception ondoinf businessin digital era. The objectivesof the research were(1) to investigate students’ perception of using E-commercein digital era, (2) to figure out the implications of E-commercein students’ daily life. This research was conducted online for students of university in Bali. The data was collected from the questionnaire through google form and was shared online. the result of the study showed that the quantitative data revealed that participants had positive perceptions toward E-Commerce (TikTok shop, Shopee, Tokopedia, etc)in doing business in digital era. For instance, most of them agree that E-commerceis beneficialtool for buying dan selling items and even delivering goods, majority of participants agree that they can find the desired items with ease. These finding suggestedthat students can use E-commercefor doing business in digital era and they are able to learn new things regarding to business with E-commerce in digital era.