The impact of digital transformation on business model innovation through strategic agility and strategic flexibility: heavy equipment trading companies in Indonesia

Over the past 20 years, digital technology has become a source of competitive advantage in the global business community. Digital technology is valued for its perceived benefits in the size of its abundant flexibility and differentiates companies from their competitors. The researchers conclude that companies have a common understanding that digital transformation has been mapped out to affect a company’s business performance. The development of digital transformation at this time can lead to strategic steps in the form of strategic agility and flexibility, where the use of digital can encourage companies to react and move faster. In addition, the digital utilization process can increase innovation in the company’s business model to achieve a more effective and efficient performance.