I, Gusti Ayu Purnamawati and Gede, Adi Yuniarta and Elly, Herliyani (2023) Dimensions of interest in using e-wallets in online transportation service. Petra International journal of Business Studies, 6 (1): 8. pp. 70-79. ISSN 2621-6426
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Abstract
There are still many MSME actors who have not used e-wallets, especially in using online transportation. This paper examines the Utilitarianism, trust, risk perception, reputation, and costs of e-wallet users' interest in online transportation. This research uses quantitative methods. A questionnaire was used to collect data from 110 small and medium-scale entrepreneurs in Bali Province. Multiple linear regression analysis tests are used to test the interest of e-wallet users. The results show that the utilitarian variables, trust, and reputation, positively and significantly affect e-wallet user interest. At the same time, risk perceptions and cost do not affect e-wallet user interest. These costs are burdensome for consumers to purchase mobile devices to take advantage of digital payment services, so it takes time and effort to consider adopting new technology. Inclusive finance is an important entry point for inclusive growth; e-wallets also help Micro, Small, and Medium Enterprises currently being promoted by the government to support the economy. TAM is a model that theoretically helps predict and explain user acceptance of information technology. Digital payment solutions allow consumers and merchants to use social media to buy and sell goods and services to create new economic opportunities.
Item Type: | Article |
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Uncontrolled Keywords: | E-wallet, Online transportation, Reputation, Utilitarian, Electronic funds transfers, Digital currency, Communication and traffic, Transportation, Mobile commerce |
Subjects: | Administration & Management > Research Program Administration & Technology Transfer Transportation > Road Transportation Economics and Business |
Depositing User: | Djaenudin djae Mohamad |
Date Deposited: | 17 Sep 2024 07:30 |
Last Modified: | 17 Sep 2024 07:30 |
URI: | https://karya.brin.go.id/id/eprint/33942 |