Are milenials and generation z still interested in enterprises post Covid?

Axel, Leonardo Valentino and Chrisanty, V. Layman (2023) Are milenials and generation z still interested in enterprises post Covid? Milestone: Journal of Strategic Management, 3 (1): 5. pp. 51-67. ISSN 2775-3565

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Abstract

Entrepreneurial intention is a bridge to start entrepreneurial activity. Increasing entrepreneurial activity in society will help improve the economy, standard of living and welfare of the community. The millennial and z generations, which are the generations with the largest population in Indonesia, play an important role in this regard. The purpose of this research is to find out what factors can influence entrepreneurial intentions in the millennial and z generations in Indonesia. The results of this research data sample are 277 respondents who are individuals belonging to the millennial generation and z generation. The sample respondent data that was successfully collected was then tested using the SmartPLS 4 application to find out the results of the validity, reliability and hypothesis testing results. The results of testing the hypothesis in this study indicate that family support has a positive effect on subjective norms, perceived behavioral control, and dominance. Then the relationship between perceived behavioral control and entrepreneurial intentions through mediating attitudes towards entrepreneurship and the relationship between family support and entrepreneurial intentions through mediation of perceived behavioral control and attitudes towards entrepreneurship proves to be positive. Meanwhile, subjective norms and dominance do not have a positive effect on entrepreneurial intentions through the same mechanism.

Item Type: Article
Uncontrolled Keywords: Family support, Subjective norms, Perceived behavioral control, Dominance, Attitudes towards entrepreneurship, Entrepreneurial intentions, Entrepreneurship, Support (domestic relations, Millennial generation
Subjects: Economics and Business
Economics and Business > Minority Enterprises
Depositing User: Djaenudin djae Mohamad
Date Deposited: 13 Feb 2024 06:56
Last Modified: 13 Feb 2024 06:56
URI: https://karya.brin.go.id/id/eprint/32754

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