Pengembangan ekonomi syariah dalam praktik bisnis resto cepat saji (studi pada mini resto lazatto chicken & burger di wilayah subang)

Tika, Nilam Sari and Ahmad, Ropei (2023) Pengembangan ekonomi syariah dalam praktik bisnis resto cepat saji (studi pada mini resto lazatto chicken & burger di wilayah subang). Jurnal Ekonomi Islam, 1 (1). pp. 56-63. ISSN 2987-8675

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Abstract

Islam as a way of life, where Islam has provided a complete sharia for human life. Islamic economics has the principle of controlling individual assets, investing optimally accompanied by productive distribution and investment. Communities in the Subang district area are targeted by a national Islamic company with the core business of fried chicken. The business practice of Mini Resto Lazatto Chicken & Burger which is seen as having implemented the sharia system in the Company's Operational Standards. The Subang region itself is one of the regencies in West Java province which has immediately experienced the rapid development of the fast food restaurant with the jargon "Delicious number satoo". Apart from the products that are accepted by the public in its segment, there are several other interesting things that are applied to the fast food fried chicken restaurant business of this brand. Lazatto is a special attraction for the pioneers of lower middle class outlets because the prices for the chicken and burgers are quite affordable. Lazatto, which was founded in 2018, until now has more than 250 restaurants spread from Sumatra to big cities such as Jakarta, Bogor, Tangerang, Bekasi, Karawang, Tasikmalaya, Sukabumi and including Subang. Lazatto, which is expanding and mushrooming in various corners of the Subang district, is part of the development of the Islamic Economy in this country, because in its business it is suspected that there are no elements of tyranny, usury and gharar.

Item Type: Article
Uncontrolled Keywords: Sharia Economic Development, Fast Food Sharia Business Practices, Islamic Companies
Subjects: Economics and Business
Depositing User: Ni Nyoman Mei Antari
Date Deposited: 22 Apr 2025 00:46
Last Modified: 22 Apr 2025 00:46
URI: https://karya.brin.go.id/id/eprint/27692

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