The influence of digital literacy of small business actors on the level of e-commerce use in Blitar district

On a household basis, MSME businesses supported by the Livestock and Fisheries Agency in Blitar Regency are categorized as independent MSMEs. The decision was made to use e-commerce marketing as a strategy to grow the market and enhance the welfare of company players as well as the community. The study was carried out during June and July 2022.Researchrespondents were MSME business actors assisted by the Livestock and Fisheries Service from several OPS MSME members, PPMK Srikandi, AKBest product business, and "MuZa" smoked salted egg product business which spreada cross Blitar Regency. Regression analysis was utilized in the study to ascertain the impactof digital literacy on the adoption of e-commerce after data from a questionnaire was gathered. The study's findings show that the degree to which MSME business actors inBlitar Regency employ e-commerce is significantly positively impacted by their capacity to analyze various media types.