Vaporize as a lifestyle for college students (Study on The Jjvapor Girl Community of vaporize users in Bengkulu City)

This research is about vaporising, used in a female student's lifestyle. Vaporize is a device designed to deliver nicotine without tobacco acid by heating a solution of nicotine, flavourings, propylene glycol and glycerine. The approach used in this research is descriptive qualitative. The behavioural sociology theory proposed by Burrhusm Frederic Skinner analysed the data. The results of the study regarding the reasons students use vaporise as a lifestyle are caused by two factors, namely: (a) internal factors: 1) sources of income, becoming a brand endorsed for vaporise devices, you can provide a source of income, 2) alienated pressure, eliminating feelings of disappointment, stress, and pressure experienced in life, 3) looking for attention, the feeling of wanting to be seen by others so that as a vaporise user becomes cooler than other individuals, and 4) From trial and error to be a user, curiosity drives individuals to try to find answers to their curiosity by trying them. (b) external factors: 1) consumed by media advertising information, various activities and interactions can occur through mass media. Likewise, the development of Vaporize is marketed through advertisements in the form of videos and photos on Instagram and TikTok, supported by the development of mass media. 2) follow peer groups/friends. Usually, someone will imitate how their friends, what they do and so on, including the lifestyle of using vaporise. 3) smoking habits in the family environment, as well as the living environment, will shape the behaviour of each individual.