Local community empowerment model through the tourism entrepreneurship in Toba Lake, a superpriority tourism destination

This article examined the model of empowering local communities through tourism entrepreneurship in the Toba Lake super priority tourism destination. In this case, the local community does not support government policies in developing Lake Toba. The principal impediments to slowing this development are the lack of local community involvement, creative industries, and community-based entrepreneurship development. Additionally, the local community is still the object of tourism activities. This study employed a qualitative method with the Cultural Studies approach and Community Based Tourism as a form of alignment with local communities. The data were analyzed utilizing hegemony theory, social practice theory, and persistent theories according to the data gained at the research spot. This research conveyed five models of tourism entrepreneurship in the Toba Lake DPSP area, namely tourism entrepreneurship through arts and culture, tourism entrepreneurship through culinary, tourism entrepreneurship through accommodation, tourism entrepreneurship through souvenirs, and tourism entrepreneurship through natural beauty. Those models are a force for empowering local communities in boosting the economy and recovering national tourism.