Public perception of ecotourism development in Subak Sembung, Peguyangan Village, Denpasar

The purpose of this study is to find out the potential that exists in Subak Sembung, Peguyangan Village, Denpasar and to identify the public's perception of ecotourism development in Subak Sembung, Peguyangan Denpasar Village. The population of the study is the community of Subak members and traders found in Subak Sembung. The research sample used the Purposive Random Sampling technique with a total of 125 people. The data collected through several methods, namely observation, in-depth interviews, and questionnaires. The data is then analyzed through qualitative descriptive analysis methods. Based on the results of observations and interviews, Subak Sembung has ecological potential which will indirectly become maintained because of ecotourism. The rice fields incorporated in the ecotourism can be saved from the conversion into long-term projects such as housing, highways, and other public facilities. In addition, based on the results of the questionnaire, the Subak Sembung Community stated that they really welcomed the presence of Ecotourism there and participated in maintaining its sustainability.