Model of research and development (R&D) approach on tour package planning

This paper aims to discuss the approach of Research and Development (R&D) methods in tour package planning research. From the results of the literature review, it was found that the tour package planning research carried out so far uses qualitative methods. Conceptually, qualitative methods are not used for research that produces products. So there is a tendency that qualitative methods are not appropriate to use. This paper was prepared using a literature study approach. This paper provides a model approach to the Research and Development (R & D) method that can be used in research aimed at producing tour package products and its implementation are adjusted in accordance to the research context. This research is limited to tour package products.