Identification of online reviews of tourist satisfaction visiting Labuan Bajo tourism destinations

This study aims to find out reviews regarding tourist satisfaction visiting Labuan Bajo Tourism Destinations. This study uses a qualitative approach with primary and secondary data sources. There are several types of qualitative data analysis techniques belonging to Spradley, namely: (1) descriptive observations, (2) domain analysis, (3) focused observations, (3) taxonomic analysis, (4) selected observations, (5) componential analysis, and (6) Theme analysis. Primary data sources are in the form of interviews and online reviews of tourists on the Traveloka and TripAdvisor platforms, while secondary data sources are in the form of literature studies and documentation. To support the research results, data were collected through observational literature studies and interviews using research instruments in the form of interview guides. Based on the results of the research on the perceived positive aspects, there are indications of tourist satisfaction visiting Labuan Bajo Tourism Destinations, namely brand image and service quality. Meanwhile, in the aspects of re-purchase, word of mouth, product quality, price, and emotional factors, there is tourist dissatisfaction for several technical reasons.