Influence of Instagram on brand awareness of Mikie Holiday Funland

Information technology both in the past and now can bring up various uses in language according to what media is used. At this time social media has become an information medium that is used by many groups of people, in this case, the social media in question is Instagram. With so many people using Instagram, this can lead to perceptions or views of something that is currently taking place. That way the authors are interested in measuring how much influence Instagram social media has in increasing brand awareness, this research was conducted on the Mikie Holiday Funland tourist attraction, with the aim of whether Instagram has a significant effect on increasing brand awareness at Mikie Holiday Funland. The method that the authors use for this research is quantitative. In this case the sample used was Instagram social media users as many as 52 people who were taken randomly or accidental random sampling. Data analysis in this study used SPSS software. From the results in this case it can be concluded that Instagram has effect on increasing brand awareness at Mikie Holiday Funland.