Utilization social media as a promotional tool in developing potential in Bagot tourism Village Samosir District

Digital marketing is one of the concepts of communication / interaction that utilizes the role of technological media in the form of the internet for marketers and users to communicate online. Bagot tourism village is a settlement of the Sitanggang clan located in Parlondut Village, Pangururan District, Samosir Regency. Regarding the current existing conditions, the influence of technology and information flow is a significant factor that plays an important role in bringing marketers (in this case the manager of Bagot tourism village) closer to users/visitors (both potential and repeaters). This study aims to analyze the efforts made in utilizing social media as a promotional tool in developing the potential of Bagot tourism village. This research uses qualitative methods. Data collection techniques use field studies, interviews, and data sources are obtained from primary and secondary data. The data obtained will be triangulated and presented descriptively. The results showed that the use of social media as a promotional tool in developing potential in Bagot tourism village is still limited. This is due to limited funds and the number and capability of human resources.