Chinese storytelling in domestic animation films from the perspective of cross-cultural communication——Take the movie "Nezha" as an example

With the deepening of cultural exchanges between countries in the world today, how to tell the "Chinese story" well and establish cultural self-confidence has become an indispensable part of China's comprehensive approach to the world. As a kind of cultural product, the effects and ways of cross-cultural dissemination of film are widely concerned by the academic circles. Therefore, this paper takes the film "Nezha's Devil Child Comes into the World" as an example, analyzes the film's cultural communication advantages and difficulties, and proposes four cross-cultural communication strategies for the problems existing in the process of its cross-cultural communication.