Meningkatkan indeks kewirausahaan dan talent marketing di masa pandemi covid 19

Tujuan kegiatan pengabdian masyarakat ini adalah mengadakan seminar marketing untuk memotivasi dan menambah wawasan para pemilik usaha UMKM untuk memasarkan produk nya melalui online marketing guna memulihkan perekonomian pasca pandemi Covid-19. Adapun metode dalam kegiatan pengabdian masyarakat ini adalah dengan melakukan surveilapangan dan analisis kebutuhan terkait permasalahan yang dihadapi serta angket survei terhadap peserta seminar. Hasil dari kegiatan seminar marketing ini adalah para responden Sebagian besar memiliki usaha lain selain bertani, diantaranya ada yang bergerak dalam bidang UMKM. Para responden ada yang sudah punya pengalaman marketing online meski sebatas melalui status whatsapp, sedangkan yang lainnya masih belum memiliki pengalaman. Para responden sangat tertarik untuk diajarkan dan didampingi dalam mencoba strategi marketing online. Kesan para responden terhadap seminar marketing ini sangat baik karena narasumber yang menyajikan materi dan memberikan pendampingan tidak bertele-tele dan mudah dipahami.

The purpose of this community service activity is to hold marketing seminars to motivate and broaden MSME business owners to market their products through online marketing in order to restore the economy after the Covid-19 pandemic. The method in this community service activity is to conduct a field survei and analysis of needs related to the problems faced as well as survei questionnaires to seminar participants. The result of this marketing seminar activity is that most of the respondents have other businesses besides farming, some of which are engaged in the MSME sector. There are respondents who already have experience with online marketing, even though it is limited to whatsapp status, while others still do not have experience. The respondents were very interested in being taught and assisted in trying online marketing strategies. The respondents' impression of this marketing seminar was very good because the speakers who presented the material and provided assistance were not long-winded and easy to understand.