Implementation of SWOT analysis of marketing information systems based website on Tongs Media

The purpose of this study is to find out and explain the development of information systems as a sales medium at Tongs Media in terms of SWOT analysis. This study uses a qualitative paradigm by using case studies. The results of this study indicate that the results of the SWOT analysis that has been carried out can be explained that the strength factor is greater than the weakness factor of the website-based marketing information system and the opportunity factor is also greater than the threat factor. So from this research, there are findings that are obtaining strategies to take advantage of advantages and avoid losses to be able to compete with competitors