Jocelyn, Jocelyn and Amelia, Amelia (2022) Analysis of the impact of place and promotional strategies of marketing mix towards consumer purchase decision in Marutama Ramen. Jurnal Nusantara : Aplikasi Manajemen Bisnis, 7 (1): 8. pp. 93-106. ISSN 2549-5291
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Abstract
This study aims to analyze the impact of Place and Promotional Strategies of Marketing Mic on Consumer Purchase decisions in Marutama Ramen Medan. The sample used in this study is 100 respondents for processing and analyzing data, namely by using SPSS version 25.0 as software for data processing. This study has two hypotheses, and all of them have significant results.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Place strategy, Promotion strategy, Customer purchase decision |
| Subjects: | Economics and Business > Domestic Commerce, Marketing, & Economics |
| Depositing User: | - Dina - |
| Date Deposited: | 06 Jul 2023 02:43 |
| Last Modified: | 06 Jul 2023 02:43 |
| URI: | https://karya.brin.go.id/id/eprint/18863 |
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