Language functions of the paper printing services signboards around campus building (a case study of linguistic landscape)

This study aims at identifying and discussing the language functions in outdoor signs of paper printing services signboards. This is a descriptive qualitative study with a case of linguistic landscape approach on the signboards of paper printing business around the campus building of Universitas Katolik Indonesia Santu Paulus Ruteng. Data were in the form of images of paper printing business signboards, collected with the help of digital camera in November 2021. The sampling technique used was total sampling. The theory of language functions proposed by Leech (1974) was used as a theoretical basis in analyzing the data. The study concluded that business signage implies three language functions that are communicated through verbal and non-verbal signs, namely informative function, directive functions and perfomatory functions. The results of this study are hoped to enrich the theory of language function which is specifically studied from the perspective of the linguistic landscape.