Items where Author is "Yessy, Artanti"

Article

Muhammad, Harda Dimas Firmanza and Yessy, Artanti (2022) Online buying intentions of shopee consumers: the influence of celebrity endorsement, social media marketing, and brand image. Jurnal Manajemen Pemasaran, 16 (2): 4. pp. 87-95. ISSN 1907-235X