Items where Author is "Trixie, Nova Bella Tandijaya"

Article

Aureleen, Lee Santoso and Edwin, Japarianto and Trixie, Nova Bella Tandijaya and Fransisca, Andreani (2023) Pengaruh experiential marketing terhadap customer loyalty melalui customer engagement sebagai variabel intervening dari IKEA Ciputra World. Jurnal Manajemen Pemasaran, 17 (2): 2. pp. 81-89. ISSN 1907-235X

Widya, Wulandari and Edwin, Japarianto and Trixie, Nova Bella Tandijaya (2022) Penerapan technology acceptance model (TAM) terhadap perilaku konsumen mobile banking di Surabaya. Jurnal Manajemen Pemasaran, 16 (2): 8. pp. 126-132. ISSN 1907-235X