Items where Author is "Taqiyya, Salmanajah Kusumawati"

Article

Taqiyya, Salmanajah Kusumawati and Agung, Satmoko (2023) Pengaruh electronic Word of Mouth (eWOM), perceived enjoyment, dan subjective norm terhadap purchase intention jasa Subscription Video on Demand (SVoD) netflix dengan variabel perceived usefulness sebagai variabel mediasi (survei pada generasi z di Daerah Istimewa Yogyakarta). Indonesian Marketing Journal, 3 (1): 1. pp. 1-16. ISSN 2776-6004