Items where Author is "Elvira, Benita"
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Elvira, Benita and Geraldy, Pratama Teguh and Adelina, Proboyo (2023) The moderation role of subjective norm on Apple iPhone purchase intention: A study on generation z consumers in Indonesia. Petra International journal of Business Studies, 6 (2): 7. pp. 175-184. ISSN 2621-6426