Items where Author is "Dea, Damayanti"
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Dea, Damayanti and Handri, Dian Wahyudi (2022) Pengaruh celebrity endorser terhadap purchase intention: peran mediasi brand credibility dan brand attitude. Jurnal Nusantara : Aplikasi Manajemen Bisnis, 7 (2): 10. pp. 285-296. ISSN 2549-5291