Items where Author is "Daniel, Peterson Silaban"

Daniel, Peterson Silaban and Stanss, L. H. V. J. Lapian and Altje, L. Tumbel and Frederi, G. Worang and Imelda, W. J. Ogi (2023) Operationalization of marketing capabilities in the context of analytics technology adoption. Indonesian Marketing Journal, 3 (1): 4. pp. 34-49. ISSN 2776-6004

Daniel, Peterson Silaban and Stanss, L. H. V. J. Lapian and Altje, L. Tumbel and Frederik, G. Worang and Imelda, W. J. Ogi (2023) Operationalization of marketing capabilities in the context of analytics technology adoption. Indonesian Marketing Journal, 3 (1): 4. pp. 34-49. ISSN 2776-6004

Daniel, Peterson Silaban (2022) Challenges in business analytics implementation: A comprehensive review using TOE framework. Milestone: Journal of Strategic Management, 2 (2): 4. pp. 131-144. ISSN 2775-3565